Audi to Make First Appearance at 2010 SEMA Show

First appearances are everything, and Audi are certainly making a good impression…

To mark their first official appearance at the 2010 SEMA show next month, Audi of America has confirmed it will be showcasing six stunning new models – including the Autonomous Audi TTS Pikes Peak car – at the prestigious Las Vegas show.

The striking Autonomous Audi TTS Pikes Peak – also known as ‘the car that can drive itself’ – boasts a new exterior design, inspired by the rally cars of the 1980s. The revolutionary model features two computers in its trunk which enable the TTS to handle a variety of surfaces and drive under different speeds and conditions.

SEMA visitors will be in for a treat when Audi rolls out the TTS Pikes Peak for a live demonstration. Let’s just hope it goes more smoothly than the commercial shoot, in which the helicopter filming the car crashed, forcing a temporary closure of the Pikes Peak summit. Ooopps!

Also making an appearance alongside the TTS Pikes Peak is a modified 5.2-litre, 710-horsepower R8 Custom Spyder. The modified Audi R8 Spyder boasts a new body kit and was built by STaSIS Engineering. A new range of dealer-installed car accessories, cabin technology and “extreme sports” Audi gear will also be unveiled at the show by the German manufacturer.

“Let’s just say we’ll have a few distinctive, concept items on the stand that definitely won’t disappoint the unique SEMA audience,” commented David Tait, Audi’s U.S. After Sales boss.

Watch out Ford, Hyundai, and Honda, I think someone is stealing your SEMA limelight…

The 2010 SEMA Show kicks off on November 2nd and takes place at the Las Vegas Convention Centre. Audi’s booth will be located in the Mobile Electronics Area of the North Hall, Booth 11245.

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