Englewood used BMW news: BMW signs on as Olympic Swimming sponsor

A crucial part of the marketing process for any company is to create partnerships with like-minded companies that can help you reach your audience in new ways. Lucky for the luxury auto buyer, Englewood used BMW dealers understand the importance of this kind of networking and strive to continually redefine their approach for reaching their target market. In the long run, relationship building and associating your brand with other prominent brands helps establish a connection with your audience and a brand loyalty that wont quit. Englewood used cars owners should be thankful to know that BMW is consistently dedicated to innovation in its marketing process, a fact clearly demonstrated by its recent decision to partner with the USA Swimming, the countrys official Olympic swimming team.

BMW has signed an agreement with USA Swimming to become the organizations Official Mobility Partner through the 2016 Olympics. This is great news for Englewood used BMW owners, who take a lot of pride in their brand and the cars that the brand puts on the market. The agreement extends beyond the swimming team to encompass USA Bobsled & Skeleton, US Speedskating and USA Track & Field. BMW will offer financial support to the organizations but that isnt all. In fact, BMW plans to help the USOC with fundraising opportunities and each group with technical expertise. This kind of help will also extend to providing facilities and funds for general Olympic training. The deal is a multi-million dollar agreement that is sure to benefit both sides with plenty of media exposure and financial good will. You might even see a few Englewood used cars bearing the Olympic symbols in the coming months.

In terms of what Englewood used BMW dealers have to say about the new relationship, the feedback has been overwhelmingly positive. For BMW as a whole, Jack Pitney, Vice President of Marketing for BMW of North America, had some things to say. As a company dedicated to joy, performance and efficiency, BMW Group is a fitting partner for the USOC, whose mission of achieving sustained competitive excellence and inspiring Americans dovetails perfectly with our own values, Pitney said. It is important to us to add substantive value to a partnership that is more than just a financial sponsorship. We are excited to share our resources, which include some of the worlds leading engineers and technology experts and an enthusiastic owner and dealer community, with U.S. Olympic and Paralympic athletes over the next six years.

In the end, Englewood used cars are set to benefit greatly from the new relationship and the benefits that the Olympic teams will ultimately get are great. Im glad to see that a luxury manufacturer like BMW isnt simply relying on the fact that it is a major player in a market dominated by rich folks. Continuing the BMW tradition of excellence is important, but continually appealing to up and coming generations of well off business folk is one of the biggest pushes it can continue. Great stuff, BMW.

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