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Ford Finds Another Silver Lining In The Recession: Better Marketing

773589008 Ford Finds Another Silver Lining In The Recession: Better Marketing

From the Ford Fiesta Movement campaign

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Jim Farley

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2011 Ford Fiesta

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Most economists agree that America has finally turned a corner and is on-track for better times. So now would seem an opportune moment to look back and ponder what we’ve learned from the lean, recessionary months. Among the many things that

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Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession-Wary World

1075232513 Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession Wary World

BMW’s Jack Pitney

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2011 Ford Fiesta

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The world of today is a little different from the one we inhabited just two or three years ago. Free-wheeling credit, a strong housing market, Pontiac: all gone, the dusty excesses of yesteryear. Even luxury consumers — usually a consistent lot — have pulled in the reins on spending.

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Ford’s Car Of The Future–By Way Of The Simpsons?

1095460494 Fords Car Of The Future  By Way Of The Simpsons?

The Homer

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The Simpsons is, admittedly, just a cartoon, but its encyclopedic punditry on American life occasionally dips into fields that can stir even a car lover’s juices. Case in point: The Homer, a car designed to meet the average American’s (read: Homer Simpson’s) needs and desires. And today, Ford unveiled a plan to tap into

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No, It’s NOT A Lifestyle Vehicle. It’s a HATCHBACK, Stupid!

292220358 No, Its NOT A Lifestyle Vehicle. Its a HATCHBACK, Stupid!

2010 Honda Accord Crosstour

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Certain words strike fear into the heart of certain people. Say “hybrid” to a muscle-car owner and watch his lip curl in disdain. Say “minivan” to a new dad struggling to hang onto his youth and watch him turn pale.

If anything, the word “hatchback” is even worse. There’s not active fear, there’s just a kind

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Ford, Chrysler Buddy Up With Toby Keith, Bill Goldberg, Zac Brown For America’s Troops

536857459 Ford, Chrysler Buddy Up With Toby Keith, Bill Goldberg, Zac Brown For Americas Troops

2011 Ford Mustang GT 5.0

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Screencap from Ram’s ‘Letters for Lyrics’ promotional site

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Spring has finally sprung, and two of the Detroit Three are rolling out promotional programs that take advantage of the warmer weather. As an added bonus, both promos also have big benefits for members of the armed forces, including car

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